DesignSparksImpact is a 10-week process to tell your mission’s story so you can attract mission-aligned funding partners and powerhouse advocates.
In a world increasingly authored by AI, sounding and looking human is imperative. To truly stand out, your brand needs more than the same drag-and-drop templates everyone else is using.
You need a human element to infuse strategic thinking + soul. We bridge the gap between your mission, values, and personality – and the community that can advance your work.
Process & Package
Here’s how it works:
Your Brand Foundation
The Deep Dive
We kick off with a mix of strategy, insight, and soul to clarify who you are, what you stand for, and how to communicate that with power. We’ll dig into the messages that resonate with your people and uncover the story only your organization can tell.
Together, we’ll craft the core elements of a brand message that inspires action—whether that means mobilizing donors, sparking partnerships, or equipping your board with the tools to champion your mission.
01
Through this process, we create:
Brand Lab Analysis - A visual + narrative snapshot of your brand’s current health using our diagnostic scorecard. We’ll highlight what’s strong, what’s fuzzy, and where the biggest opportunities for connection and clarity wait.
Core Messaging Framework - A strategic messaging system and brand field guide that aligns your mission, voice, and values—complete with signature statements, message pillars, tone-of-voice direction, and audience-specific insights.
Human-Centered + AI-Ready Messaging Toolkit – Copy-paste prompts and customizable templates to help you use AI tools like ChatGPT without losing your brand’s humanity—so your next email or social post starts with strategy and soul, not a blank page.
Impact Storytelling
Design for Humans
In this phase, we lean into the human stories of your work to help craft your visual narrative. We built powerful tools to educate, build trust, and compel your audience to give.
Here, we also help you go IRL—because no digital interaction can replace the alchemy of energy, connection, and trust sparked in real-world experiences. Thoughtful, well-designed events and activations don’t just bring people together; they create moments that inspire action, deepen engagement, and create lifelong advocates.
02
In this stage, we will craft:
Annual Impact Report – We will design a data-driven, visually engaging annual impact report that tells your story and can be employed as a compelling narrative throughout the year and beyond.
Event Brand & Collateral – We build an event brand and suite of design assets that will boost registration and attract aligned corporate sponsors.
Donor Giving Campaign – People give to people - not just causes. We will craft a year-end giving campaign message and visual theme that bridges the gap between the urgency of your mission and the impact of your work to boost donations.
Activate Your Community with Social + Email
Scale with Purpose
Now that we are clear on strategy, storytelling, and soul, it’s time to catalyze and scale your brand assets. We take the foundation we’ve built and transform it into a cohesive, story-driven, suite of assets that seamlessly connect across your digital community.
We value the trust you place in ensuring every dollar serves your vision. That’s why we create assets designed for efficiency and ease of use. From social posts to email templates, we equip you with easy-to-implement tools and assets, so you can focus on what matters most: driving real change.
03
At this step, we build:
Your Visual Ecosystem – We create a suite of assets and ready-to-use templates for email and social campaigns. We take the guesswork out of the design process to ensure your team can implement with purpose, clarity, and consistency.
Inbox Magic - Let’s craft some emails your audience actually wants to open. We equip you with custom plug-and-play templates ready to engage donors, rally supporters, and drive action—without hassle.
Implementation & Strategy
The Roadmap
You now have the strategy, the stories, the tools. (Yeah!) Now, let’s put them to work. But we know that even the best tools need a little support. As you start implementing, we’re here as your design mentor—offering feedback, guidance, and resources to help you tell the stories that will grow your community and power your mission.
04
Finally, we equip you with:
In-Depth Training – We provide you with a walkthrough of how to implement your assets, plus tutorial videos + a library of “how to” resources. We also provide guidelines for maintaining brand consistency over time and train your team to employ brand assets powerfully.
Mentorship – For the month after delivery, we’re here to review your designs, provide feedback, and offer strategic pointers to ensure your brand shines across all platforms.
